Skip links

Marketing Strategy

Developing an effective marketing strategy for e-export is critical to achieving success in international markets. With the information obtained from the analysis process, you can create a marketing plan to enable your company to achieve its goals.

Identify Customer Segments

Using the information gathered during the analysis process and the Target Market Research, clarify the main customer segments in the market to focus on. Develop customized strategies for the needs and behaviors of each segment.

Brand Positioning

Position your brand in a way that differentiates it from competitors in your target market and makes it attractive to customers. This includes defining the unique value proposition (UVP) of your products and your brand message.

Choosing Digital Marketing Channels

Decide which of the various digital marketing channels - your website, social media, email marketing, content marketing, and search engine marketing (SEM) - are best suited to achieve your goals.

Creating Content Strategy

Produce quality and engaging content that resonates with your target customer segments. Blog posts, videos, infographics, and social media posts are effective ways to increase brand awareness and engage with customers in your target market.

E-mail Marketing

Organize email marketing campaigns to strengthen customer relationships and generate repeat sales. Keep your customers informed about new products, special offers, and up-to-date information about your brand with personalized email messages.

Put the Customer Experience at the Center

Aim to deliver an excellent customer experience in all your marketing efforts. Listen to customer feedback and make continuous improvements to your products and customer service.

These steps will help you create a comprehensive marketing strategy to effectively attract and retain customers in your target markets. Each step is important for your company to achieve sustainable success in the international market. 



Frequently Asked Questions

GISE combines in-depth market analysis, target market research, and customer segmentation to develop personalized marketing strategies that align with your brand's unique value proposition and goals.

By leveraging data from market analysis and target market research, GISE clarifies main customer segments based on their needs, behaviors, and potential profitability, enabling customized strategy development.

Yes, GISE specializes in differentiating your brand from competitors through strategic brand positioning, focusing on your unique value proposition and crafting compelling brand messages tailored to your target market.

GISE evaluates your business goals and target market to recommend the most effective digital marketing channels, including websites, social media, email marketing, content marketing, and SEM.

GISE helps produce quality, engaging content that resonates with your target customer segments, utilizing various formats like blog posts, videos, infographics, and social media posts to increase brand awareness and engagement.

GISE organizes email marketing campaigns tailored to strengthen customer relationships, promote repeat sales, and keep your audience informed with personalized messages about new products, special offers, and brand news.

GISE prioritizes delivering an excellent customer experience across all marketing efforts, emphasizing the importance of listening to customer feedback and making continuous product and service improvements.

By crafting a comprehensive marketing strategy focused on effective brand positioning, customer engagement, and a superior customer experience, GISE sets your company up for long-term success in the global market.

Yes, GISE offers support beyond strategy development, assisting with the implementation of marketing tactics and providing ongoing guidance to ensure the success of your e-export endeavors.

Contact GISE to schedule a consultation. Our team will work with you to understand your business needs, evaluate your current market position, and begin developing a tailored marketing strategy for your international e-commerce success.

Dive into the depths of your market potential with us.

Together, we'll unveil insights that redefine your brand's success.

This website uses cookies to improve your web experience Privacy Policy.