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e-commerce website builder

Unlocking E-Commerce Success: The Best Website Builders for Small Businesses

Crafting an online store, stocking it with your products, connecting with your target audience, and efficiently managing sales and fulfillment processes has never been easier, thanks to e-commerce website builders. These platforms provide businesses, regardless of size or industry, with the tools needed to establish a robust online presence and drive sales growth. In this guide, we’ll explore seven top e-commerce website builders tailored for small businesses. From well-established names to emerging players, these platforms cater to a diverse range of sellers, empowering them to enhance sales efficiency and deliver exceptional customer service.


    • Pros:
      • Shopify offers an intuitive interface and easy setup process, making it ideal for beginners.
      • Significant shipping discounts within the U.S. and internationally help businesses save on operational costs.
      • With integration capabilities with hundreds of third-party apps, Shopify allows for extensive customization and scalability.
      • The platform offers a complete developer platform for businesses with more advanced needs.
    • Cons:
      • Transaction fees can add up, ranging from 0.6% to 2%, impacting profit margins.
      • While Shopify provides a variety of themes, the selection of free options is somewhat limited.
      • Lack of email hosting services may require businesses to seek third-party solutions.
    • Pricing: Shopify’s plans range from $5 per month to $2,300 per month, depending on business size and requirements.


2. Hostinger:

    • Pros:
      • Hostinger stands out for its affordability, with plans starting at only $3.99 per month.
      • The AI Website Builder option simplifies the website creation process, making it accessible even to users without technical expertise.
      • Business plan features such as daily automatic backups provide added security and peace of mind.
    • Cons:
      • Limited third-party integrations may restrict customization options for some businesses.
      • Upgrading to a VPS server requires technical knowledge, potentially posing a barrier for novice users.
      • Plans are prepaid for at least one year, which may not be feasible for all businesses.
    • Pricing: Hostinger’s plans range from $13.99 per month to $64.99 per month.



    1. Pros:
      • Advanced shipping options and support for multiple currencies cater to businesses with international operations.
      • Automated marketing tools and chat support enhance customer engagement and retention.
      • Wix supports subscriptions, recurring payments, and sales across various social channels and online marketplaces.
    2. Cons:
      • Site themes cannot be changed once the store is launched, limiting flexibility for design updates.
      • Advanced site analytics are available only in higher-tier plans, potentially restricting insights for smaller businesses.
      • Storage caps in core and business plans may pose limitations for businesses with extensive product catalogs or media content.
    3. Pricing: Wix plans start at $36 per month, with discounts available for annual contracts.



    • Pros:
      • BigCommerce excels in seamlessly integrating commerce with back-office operations, offering a robust solution for enterprise-level businesses.
      • The platform charges no additional transaction fees, providing cost savings for businesses with high sales volumes.
      • Customization options such as one-page checkouts and checkout customization cater to businesses seeking tailored solutions.
    • Cons:
      • Advanced functionality may require technical expertise to implement effectively, potentially posing challenges for less experienced users.
      • Limited free themes and relatively high costs for paid themes may impact design flexibility for some businesses.
      • Plans for SMBs cap annual online sales, which could be a limitation for rapidly growing businesses.
    • Pricing: BigCommerce plans range from $39 per month to $399 per month, with custom pricing options available.



    • Pros:
      • Ikas is a domestic e-Commerce infrastructure that takes its place among the new generation and fast ready e-Commerce software.
      • It stands out with its user-friendly interface and simple store management.
      • In addition to its advantages such as integrated payment and shipping solutions, SEO optimization and reporting tools, it stands out with its after-sales support and service quality.
    • Cons:
      • Unfortunately, it is not possible to make changes to the themes with coding.
      • There is no customer representative assigned to the company. The issue needs to be explained again by talking to different people each time.
    • Pricing: The most preferred Scale package is 32.988 TL for annual cash payment and 2749 TL for monthly payment.



      • Pros:
        • Strikingly offers quick setup for fully functioning online stores, making it ideal for businesses with time constraints.
        • Affordable pricing plans cater to small businesses and startups with limited budgets.
        • 24/7 live chat support provides assistance and guidance whenever needed.
      • Cons:
        • Limited third-party integrations may restrict the scalability and customization potential for some businesses.
        • The platform may not meet the needs of larger firms or businesses with complex requirements.
        • Storage caps in higher-tier plans may pose limitations for businesses with extensive media content.
      • Pricing: Strikingly plans range from $12 per month to $59 per month.



    • Pros:
      • Squarespace offers extensive customization options, allowing businesses to create unique and visually appealing online stores.
      • The availability of a smartphone app for managing stores enhances accessibility and convenience for users.
      • Integration with third-party HTML and CSS code enables advanced customization for businesses with specific design requirements.
    • Cons:
      • Transaction fees in lower-tier plans may impact profitability for businesses with high sales volumes.
      • Advanced features such as abandoned cart recovery are available only in higher-tier plans, potentially limiting functionality for smaller businesses.
      • Pricing plans may be relatively higher compared to some competitors.
    • Pricing: Squarespace plans range from $33 per month to $65 per month.



    • Pros:
      • Square excels in seamless POS integration, providing businesses with a unified solution for offline and online sales.
      • Support for multiple payment gateways and inventory management features enhances flexibility and efficiency for businesses.
      • The platform offers a user-friendly interface and dynamic styling tools for easy customization of online stores.
    • Cons:
      • Limited free website templates may restrict design options for some businesses.
      • High transaction fees in premium plans may impact profitability, particularly for businesses with high transaction volumes.
      • Real-time shipping rates are limited to premium plans, potentially affecting shipping cost calculations for businesses.
    • Pricing: Square plans start at $16 per month, with custom pricing options for premium plans.

When choosing the best e-commerce website builder for your business, it’s essential to consider factors such as ease of use, customization options, pricing, and scalability. By evaluating these aspects against your business needs and goals, you can make an informed decision that aligns with your objectives and maximizes your online presence and sales potential.

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