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E-Commerce: What is it and How it Works?

E-commerce means buying and selling things online. E-commerce is different from traditional commerce because it doesn’t need a physical store. It uses websites, online marketplaces, and social media platforms. This method allows both businesses and consumers to have global market access without geographical boundaries. 

E-commerce has the following main features:

  1. Diversity: E-commerce offers users a wide range of products and services. Consumers can easily compare different sellers and find the most suitable option for their needs. 
  2. Accessibility: It offers the opportunity to shop from anywhere on the Internet at any time. This provides great convenience to consumers.
  3. Personalisation: E-commerce platforms can provide a more personalized shopping experience by offering personalized recommendations based on users’ shopping preferences.
  4. Cost Effectiveness: Sales can be made without the costs of running a physical store. This means both cost savings for sellers and generally more favorable prices for consumers.
  5. Scalability: E-commerce businesses can easily expand without geographical boundaries. Even a small business can be present in a global marketplace.

How does E-commerce works?

Covers different models:

– B2C (Business-to-Consumer): Businesses sell directly to consumers.
– B2B (Business-to-Business): Businesses sell goods or services to other businesses.
– C2C (Consumer-to-Consumer): Consumers selling products or services to each other, e.g. Platforms that sell second-hand goods.
– C2B (Consumer-to-Business): It is the model in which consumers sell the goods or services they produce to businesses.

E-commerce grows because of technology, the internet, payment systems, logistics, and consumer trust in online shopping.

Contact GISE to learn about e-commerce and grow your online business. Discover how we can guide you on your digital transformation journey. With GISE services, let’s take your business one step ahead in the global market. Contact us now for more information and a free strategy call! 

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