{"id":3639,"date":"2024-05-20T11:26:13","date_gmt":"2024-05-20T11:26:13","guid":{"rendered":"https:\/\/giseonline.com\/?p=3639"},"modified":"2024-05-20T11:28:06","modified_gmt":"2024-05-20T11:28:06","slug":"tiktok-shop-expands-its-secondhand-luxury-fashion-offering-to-the-uk","status":"publish","type":"post","link":"https:\/\/giseonline.com\/tr\/tiktok-shop-expands-its-secondhand-luxury-fashion-offering-to-the-uk\/","title":{"rendered":"TikTok Shop \u0130kinci El L\u00fcks Moda Kategorisini Birle\u015fik Krall\u0131k'a Geni\u015fletiyor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3639\" class=\"elementor elementor-3639\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92174a8 e-flex e-con-boxed e-con e-parent\" data-id=\"92174a8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382bbdd elementor-widget elementor-widget-text-editor\" data-id=\"382bbdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 20-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>TikTok'un sosyal ticaret pazar\u0131 TikTok Shop, Birle\u015fik Krall\u0131k'ta ikinci el l\u00fcks kategorisini ba\u015flatarak di\u011ferlerinin yan\u0131 s\u0131ra The RealReal, Vestiaire Collective, Depop, Poshmark ve Mercari ile daha yak\u0131n bir rekabet i\u00e7ine giriyor. Bu kategori TikTok Shop ABD'de alt\u0131 ay\u0131 a\u015fk\u0131n bir s\u00fcredir zaten mevcuttu.<\/p><p>Yeni kategori, Birle\u015fik Krall\u0131k'taki m\u00fc\u015fterilerin TikTok uygulamas\u0131ndan \u00e7\u0131kmadan ikinci el \u00fcst d\u00fczey k\u0131yafetler, tasar\u0131mc\u0131 \u00e7antalar\u0131 ve di\u011fer aksesuarlar\u0131 sat\u0131n almalar\u0131na olanak tan\u0131yor. Ba\u015flang\u0131\u00e7ta, Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt ve Break Archive dahil olmak \u00fczere yaln\u0131zca be\u015f Birle\u015fik Krall\u0131k markas\u0131 mevcut.<\/p><p>TikTok Shop'un 2022'de piyasaya s\u00fcr\u00fclmesinden bu yana, platform yakla\u015f\u0131k 1 milyar dolar veya daha fazla de\u011ferde \u00fcr\u00fcn satt\u0131. Ancak, ba\u015far\u0131s\u0131na ra\u011fmen, baz\u0131lar\u0131 TikTok Shop'un sahte ve d\u00fc\u015f\u00fck kaliteli \u00fcr\u00fcnlerin pazar\u0131 doldurdu\u011funu iddia ederek k\u0131sa bi\u00e7imli video payla\u015f\u0131m uygulamas\u0131n\u0131 mahvetti\u011fini savunuyor. Sahte \u00fcr\u00fcnler, en b\u00fcy\u00fck e-ticaret devleri (Amazon, eBay ve di\u011ferleri) bile orijinallik sorunlar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rken, ikinci el l\u00fcks \u00fcr\u00fcnleri \u00e7evrimi\u00e7i sat\u0131n al\u0131rken en b\u00fcy\u00fck risktir.<\/p><p>T\u00fcm 2inci el sat\u0131\u015f pazaryerleri gibi TikTok Shop da, bir sat\u0131c\u0131n\u0131n sahte bir \u00fcr\u00fcn satt\u0131\u011f\u0131 kan\u0131tlan\u0131rsa tam bir geri \u00f6demeyi garanti eden bir sahtecilikle m\u00fccadele politikas\u0131na sahiptir. Bloomberg ge\u00e7ti\u011fimiz g\u00fcnlerde, \u015firketin sahtecili\u011fin \u00f6nlenmesine yard\u0131mc\u0131 olmak i\u00e7in l\u00fcks \u00fcr\u00fcn \u015firketi LVMH ile g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc bildirdi.<\/p><p>TikTok Shop U.S.'deki t\u00fcm ikinci el markalar\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf do\u011frulay\u0131c\u0131lardan sertifika almas\u0131 gerekmektedir. TikTok, platformdaki tasar\u0131mc\u0131 el \u00e7antalar\u0131n\u0131n da orijinal olmas\u0131n\u0131 sa\u011flamak i\u00e7in kimlik do\u011frulama hizmetleri Entrupy ve Real Authentication ile ortakl\u0131k kurdu.<\/p><p>Bu arada, bir TikTok s\u00f6zc\u00fcs\u00fc TechCrunch'a yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, be\u015f Birle\u015fik Krall\u0131k markas\u0131n\u0131n hepsinin kendi kurum i\u00e7i kimlik do\u011frulama s\u00fcrecine sahip oldu\u011funu s\u00f6yledi. Di\u011fer ikinci el markalar\u0131 ne zaman kabul etmeye ba\u015flayacaklar\u0131n\u0131 s\u00f6ylemediler.<\/p><p>TikTok kullan\u0131m\u0131 d\u00fc\u015fmeye ba\u015fl\u0131yor - su\u00e7 TikTok Shop'ta m\u0131?<\/p><p>TikTok Shop'un ikinci el l\u00fcks kategorisinin lansman\u0131, b\u00fcy\u00fcyen ikinci el l\u00fcks \u00fcr\u00fcn pazar\u0131ndan yararlanmak i\u00e7in yap\u0131lan stratejik bir hamle. \u0130kinci el l\u00fcks pazar\u0131, 2023 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131nda sat\u0131lan tahmini 49,3 milyar $ (45 milyar \u20ac) de\u011ferinde ikinci el tasar\u0131m \u00fcr\u00fcn\u00fc ile geli\u015fen milyarlarca dolarl\u0131k bir sekt\u00f6r.<\/p><p>Ayr\u0131ca, bu geni\u015fleme, insanlar\u0131n ikinci el moday\u0131 benimseme e\u011filimindeki art\u0131\u015fla uyumludur ve Birle\u015fik Krall\u0131k'taki ikinci el markalar\u0131n daha geni\u015f bir m\u00fc\u015fteri taban\u0131na ula\u015fmas\u0131 i\u00e7in yeni yollar a\u00e7maktad\u0131r. TikTok'ta ikinci el modan\u0131n pop\u00fclerli\u011fi, #secondhandfashion hashtag'ini kullanan 144.000'den fazla TikTok g\u00f6nderisinin yakla\u015f\u0131k 1,2 milyar kez g\u00f6r\u00fcnt\u00fclenmesiyle a\u00e7\u0131k\u00e7a g\u00f6r\u00fclmektedir.<\/p><p>Bug\u00fcnk\u00fc duyuru, ABD Temsilciler Meclisi'nin ByteDance'\u0131n TikTok'u satmas\u0131n\u0131 ya da ABD'de yasaklanmas\u0131n\u0131 \u00f6ng\u00f6ren ve Senato'da da destek bulacak gibi g\u00f6r\u00fcnen bir yasa tasar\u0131s\u0131n\u0131 kabul etmesinin hemen ard\u0131ndan geldi. Yasak, uygulama \u00fczerinden sat\u0131\u015f yapan Amerikal\u0131 t\u00fcccarlar i\u00e7in ciddi bir darbe olacakt\u0131r. \u015eirkete g\u00f6re, k\u0131sa video payla\u015f\u0131m uygulamas\u0131 2023 y\u0131l\u0131nda k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in 14,7 milyar dolar gelir sa\u011flad\u0131.<\/p><p><a href=\"https:\/\/techcrunch.com\/2024\/04\/21\/tiktok-shop-expands-its-secondhand-luxury-fashion-offering-to-the-uk\/\" target=\"_blank\" rel=\"noopener\">Referans<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok Shop, TikTok\u2019s social commerce marketplace, is launching a secondhand luxury category in the U.K., putting it in closer competition with The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari, among others. The offering has already existed in TikTok Shop U.S. for over six months. The new category allows customers in the U.K. to purchase pre-owned [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/comments?post=3639"}],"version-history":[{"count":13,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3639\/revisions"}],"predecessor-version":[{"id":3653,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3639\/revisions\/3653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/media\/3644"}],"wp:attachment":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/media?parent=3639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/categories?post=3639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/tags?post=3639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}