{"id":3484,"date":"2024-05-03T09:46:29","date_gmt":"2024-05-03T09:46:29","guid":{"rendered":"https:\/\/giseonline.com\/?p=3484"},"modified":"2024-05-03T10:03:14","modified_gmt":"2024-05-03T10:03:14","slug":"e-commerce-and-the-influencer-economy","status":"publish","type":"post","link":"https:\/\/giseonline.com\/tr\/e-commerce-and-the-influencer-economy\/","title":{"rendered":"E-Ticaret ve Influencer Ekonomisi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3484\" class=\"elementor elementor-3484\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7fd66d e-flex e-con-boxed e-con e-parent\" data-id=\"e7fd66d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86cb1e elementor-widget elementor-widget-text-editor\" data-id=\"b86cb1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 20-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Bug\u00fcn, The Times'\u0131n \u00fcr\u00fcn tavsiye servisi Wirecutter\u2019dan i\u015finize yarayabilecek bir makaleyi size ula\u015ft\u0131r\u0131yoruz.<\/p><p>\u0130nsanlar her g\u00fcn internette, hayatlar\u0131n\u0131 dramatik bir \u015fekilde iyile\u015ftirmeyi vaat eden yeni moda \u00fcr\u00fcnlerin reklamlar\u0131yla bombard\u0131mana tutuluyor. Modaya uygun bardaklar. \u015e\u0131k tavalar. Mucizevi temizlik \u00e7\u00f6z\u00fcmleri. Abart\u0131l\u0131 hava temizleyicileri. Sadece bu ba\u011flant\u0131ya t\u0131klay\u0131n ve - voil\u00e0! \u00dcretkenlik. Mutluluk. Nirvana.<\/p><p>Amerikal\u0131lar\u0131n sosyal medya ak\u0131\u015flar\u0131n\u0131 t\u0131kayan bir\u00e7ok \u00fcr\u00fcn\u00fc test ediyor. Test\u00e7ilerinden baz\u0131lar\u0131 be\u011fense de, bu \u00fcr\u00fcnler genellikle bo\u015f vaatler \u00fczerine in\u015fa ediliyor. B\u00fcltenlerinde 6 trilyon dolarl\u0131k k\u00fcresel bir end\u00fcstri olan e-ticaretin nas\u0131l \u00e7\u00f6plerle bo\u011fuldu\u011funu a\u00e7\u0131kl\u0131yorlar\u2026<\/p><h4>Sat\u0131\u015flar i\u00e7in Komisyon \u00d6deniyor<\/h4><p>Online al\u0131\u015fveri\u015f insanlar\u0131 bir influencer ekonomisine maruz b\u0131rakabiliyor: Influencer'lar genellikle bir gelir ortakl\u0131\u011f\u0131 a\u011f\u0131na kat\u0131l\u0131rlar. Bir influencer'\u0131n takip\u00e7isi bir linke t\u0131klay\u0131p bir \u015fey sat\u0131n ald\u0131\u011f\u0131nda, influencer para kazan\u0131r. Bu nedenle sosyal medya ak\u0131\u015f\u0131n\u0131zdaki insanlar en sevdikleri 10 Amazon \u00fcr\u00fcn\u00fc hakk\u0131nda \u00f6v\u00fcn\u00fcyor ya da pahal\u0131 bir ayg\u0131t\u0131n hayatlar\u0131n\u0131 nas\u0131l de\u011fi\u015ftirdi\u011finden bahsediyor.<\/p><p>Bir\u00e7ok influencer'\u0131n ba\u015fka bir te\u015fviki daha var: Markalar onlara bir \u015feylerin reklam\u0131n\u0131 yapmalar\u0131 i\u00e7in para \u00f6d\u00fcyor. Geni\u015f takip\u00e7i kitlesine sahip baz\u0131 ki\u015filer payla\u015f\u0131m ba\u015f\u0131na on binlerce dolarl\u0131k anla\u015fmalar yap\u0131yor. Ard\u0131ndan, yeterli say\u0131da ki\u015fi bir g\u00f6nderiyi be\u011fendi\u011finde veya payla\u015ft\u0131\u011f\u0131nda, TikTok, Instagram ve YouTube algoritmalar\u0131 bunu daha fazla ki\u015fiye iletiyor.<\/p><p>Sosyal medyada \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnler genellikle k\u00fc\u00e7\u00fck \u015firketler taraf\u0131ndan \u00fcretiliyor ve yard\u0131mc\u0131 olmayan y\u00f6nlendirmelerle ya da berbat garantilerle geliyor. Bu durum, d\u00f6nen ayak taburesi sayesinde huzursuz oturanlar i\u00e7in \u00e7\u00f6z\u00fcm olarak lanse edilen Pipersong Meditasyon Koltu\u011fu i\u00e7in de ge\u00e7erli.<\/p><p>Kendileri de test etmi\u015f. \u2018\u2019Sa\u011flam bir s\u0131rt deste\u011fi ya da kol\u00e7aklar\u0131 olmayan bu \u015feyin i\u00e7ine kendimi b\u0131rak\u0131rken, \u00e7o\u011fu insan\u0131n 400 dolar\u0131n \u00fczerindeki fiyat etiketine de\u011fmeyece\u011fini biliyordum. G\u00fcvenilir markalar\u0131n viral \u00fcr\u00fcnleri bile vasat olabiliyor. Stanley bardaklar\u0131 da \u00e7ok moda. Ama yine de d\u00f6k\u00fcl\u00fcyorlar. Hem de \u00e7ok. Fakat s\u0131z\u0131nt\u0131lar 2020'den bu yana 10 milyon adet sat\u0131lmas\u0131n\u0131 engellemedi. Son zamanlarda trend olan bir renkten kapmak i\u00e7in Target'a ak\u0131n edenler oldu. Wirecutter'da bir edit\u00f6r olarak, \u00fcr\u00fcnleri test etme ve tavsiye etme i\u015fimi ciddiye al\u0131yorum.\u2019\u2019<\/p><p><strong>Kimsenin zor kazand\u0131\u011f\u0131 paras\u0131n\u0131 \u00e7\u00f6plere harcamas\u0131n\u0131 asla istemeyen edit\u00f6r, kand\u0131r\u0131lmaktan nas\u0131l ka\u00e7\u0131naca\u011f\u0131m\u0131z konusunda hepimizin i\u015fine yarayabilecek \u00f6nderilerde bulunuyor:<\/strong><\/p><ul><li>\u00dcr\u00fcn\u00fcn ad\u0131n\u0131 Instagram, TikTok, YouTube veya Reddit'te aray\u0131n. Influencerlar\u0131n hepsi ayn\u0131 \u015feyi mi s\u00f6yl\u00fcyor? Ve s\u00f6yledikleri pazarlama kopyas\u0131 gibi mi geliyor?<\/li><li>Tavsiye edenin marka taraf\u0131ndan belirtilip belirtilmedi\u011fini g\u00f6rmek i\u00e7in g\u00f6nderide #reklam, #sponsorlu veya #partner hashtag'lerini aray\u0131n. Influencer bu anla\u015fmay\u0131 a\u00e7\u0131klamazsa, para cezas\u0131 alabilir.<\/li><li>Kimlik bilgileri i\u00e7in influencerlar\u0131n biyografilerini veya LinkedIn profillerini kontrol edin. Bu alanda bir ge\u00e7mi\u015fleri var m\u0131? \u0130\u00e7erik olu\u015fturucular test y\u00f6ntemlerini g\u00f6stermi\u015fler mi? Test y\u00f6ntemleri var m\u0131?<\/li><li>Tutarl\u0131 kusurlar\u0131n g\u00f6ze \u00e7arp\u0131p \u00e7arpmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in tek y\u0131ld\u0131zl\u0131 pazaryeri yorumlar\u0131n\u0131 okuyun.<\/li><li>G\u00fcvenilir bir ki\u015fi veya yay\u0131n\u0131n da bu \u00fcr\u00fcn\u00fc \u00f6nerip \u00f6nermedi\u011fine bak\u0131n.<\/li><\/ul><p>T\u00fcm influencer'lar k\u00f6t\u00fc niyetli sat\u0131c\u0131lar de\u011fildir. Baz\u0131 i\u00e7erik olu\u015fturucular uzmanl\u0131klar\u0131n\u0131 \u00fcr\u00fcnleri incelemek ve g\u00fcvenilir tavsiyeler vermek i\u00e7in kullan\u0131r. Ancak aradaki fark\u0131 ay\u0131rt etmek \u00f6nemlidir.<\/p><p>\u00d6zetle derler ki, zaman\u0131n\u0131z\u0131 ve paran\u0131z\u0131 abart\u0131l\u0131 trendlerle harcamay\u0131n.<\/p><p><a href=\"https:\/\/www.nytimes.com\/2024\/04\/21\/briefing\/e-commerce-influencers-wirecutter.html\" target=\"_blank\" rel=\"noopener\">Referans<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130nsanlar her g\u00fcn internette, hayatlar\u0131n\u0131 dramatik bir \u015fekilde iyile\u015ftirmeyi vaat eden yeni moda \u00fcr\u00fcnlerin reklamlar\u0131yla bombard\u0131mana tutuluyor. Modaya uygun bardaklar. \u015e\u0131k tavalar. Mucizevi temizlik \u00e7\u00f6z\u00fcmleri. Abart\u0131l\u0131 hava temizleyicileri. Sadece bu ba\u011flant\u0131ya t\u0131klay\u0131n ve - voil\u00e0! \u00dcretkenlik. Mutluluk. Nirvana.<\/p>","protected":false},"author":1,"featured_media":3486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/comments?post=3484"}],"version-history":[{"count":16,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3484\/revisions"}],"predecessor-version":[{"id":3502,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3484\/revisions\/3502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/media\/3486"}],"wp:attachment":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/media?parent=3484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/categories?post=3484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/tags?post=3484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}