{"id":3303,"date":"2024-03-18T12:53:19","date_gmt":"2024-03-18T12:53:19","guid":{"rendered":"https:\/\/giseonline.com\/?p=3303"},"modified":"2024-03-18T15:21:18","modified_gmt":"2024-03-18T15:21:18","slug":"zalando-expanding-to-capture-a-larger-share-of-fashion-and-lifestyle-e-commerce-market","status":"publish","type":"post","link":"https:\/\/giseonline.com\/tr\/zalando-expanding-to-capture-a-larger-share-of-fashion-and-lifestyle-e-commerce-market\/","title":{"rendered":"Zalando'nun Geni\u015flemek i\u00e7in B2B Kanal\u0131na Stratejik Hamlesi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3303\" class=\"elementor elementor-3303\">\n\t\t\t\t<div class=\"elementor-element elementor-element-709cb65 e-flex e-con-boxed e-con e-parent\" data-id=\"709cb65\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd12c2 elementor-widget elementor-widget-text-editor\" data-id=\"8bd12c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 20-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Zalando, hem \u0130\u015fletmeden T\u00fcketiciye (B2C) hem de \u0130\u015fletmeden \u0130\u015fletmeye (B2B) b\u00fcy\u00fcme yollar\u0131na odaklanarak kendisini \u00f6nde gelen pan-Avrupa moda ve ya\u015fam tarz\u0131 e-ticaret ekosistemi olarak konumland\u0131rmak i\u00e7in stratejik olarak d\u00f6n\u00fc\u015f\u00fcyor. Bu de\u011fi\u015fim, sadece moda ve ya\u015fam tarz\u0131 pazar\u0131n\u0131n daha b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc ele ge\u00e7irmeyi de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteriler ve ortaklarla ili\u015fkileri g\u00fc\u00e7lendirmeyi de ama\u00e7lamaktad\u0131r.<\/p><p>B2C alan\u0131nda Zalando, \u00f6zellikle moda ve ya\u015fam tarz\u0131nda al\u0131\u015fveri\u015f deneyimini geli\u015ftirmek i\u00e7in kaliteye \u00f6ncelik veriyor. Zalando, geni\u015fleyerek ve moda ke\u015ffini daha ilgi \u00e7ekici ve e\u011flenceli hale getirip, m\u00fc\u015fterilerin ya\u015fam tarz\u0131 yolculuklar\u0131ndaki rol\u00fcn\u00fc y\u00fckseltmeyi ama\u00e7l\u0131yor. Ayr\u0131ca, \u015firket kendini daha da farkl\u0131la\u015ft\u0131rmak i\u00e7in ki\u015fiselle\u015ftirilmi\u015f ilham ve e\u011flence \u00f6zelliklerini geli\u015ftiriyor.<\/p><p>B2B cephesinde ise Zalando, i\u015flemlerin Zalando platformunda veya d\u0131\u015f\u0131nda ger\u00e7ekle\u015fmesine bak\u0131lmaks\u0131z\u0131n markalar ve perakendeciler i\u00e7in e-ticareti kolayla\u015ft\u0131rmak \u00fczere lojistik altyap\u0131s\u0131n\u0131, yaz\u0131l\u0131m\u0131n\u0131 ve hizmetlerini kullan\u0131yor. Bu giri\u015fimin orta vadede milyarlarca avroluk \u00f6nemli bir projeye d\u00f6n\u00fc\u015fmesi bekleniyor.<\/p><p>Zalando'nun g\u00fcncellenmi\u015f stratejisi, hem Br\u00fct \u00dcr\u00fcn Hacmi (GMV) hem de gelir i\u00e7in y\u0131ll\u0131k 5-10% bile\u015fik b\u00fcy\u00fcme oran\u0131yla 2028 y\u0131l\u0131na kadar b\u00fcy\u00fcme hedeflerini \u00f6zetliyor. D\u00fczeltilmi\u015f FV\u00d6K marj\u0131 hedefi 2028 y\u0131l\u0131 i\u00e7in 6-8% olarak belirlenmi\u015ftir. Nihayetinde Zalando, 2028 y\u0131l\u0131na kadar toplam de\u011ferinin 15%'ine denk gelecek \u015fekilde Avrupa moda pazar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc kapsamay\u0131 hedeflemektedir.<\/p><p>B2C alan\u0131nda Zalando, ki\u015fiselle\u015ftirilmi\u015f deneyimlere, geni\u015fletilmi\u015f ya\u015fam tarz\u0131 tekliflerine ve entegre i\u00e7erik-ticaret deneyimlerine odaklanarak kaliteli moda ve ya\u015fam tarz\u0131 al\u0131\u015fveri\u015fi i\u00e7in gidilecek yer olmay\u0131 hedefliyor. Bu arada, B2B sekt\u00f6r\u00fcnde, Zalando'nun ZEOS i\u015fletmesi, markalara ve perakendecilere lojistik ve teknolojik destek sa\u011flayarak Avrupa \u00e7ap\u0131nda e-ticaret i\u015flemlerinin \u00f6nemli bir kolayla\u015ft\u0131r\u0131c\u0131s\u0131 olmaya \u00e7al\u0131\u015fmaktad\u0131r.<\/p><p>Ayr\u0131ca, Zalando'nun g\u00fcncellenmi\u015f stratejisi, moda ve ya\u015fam tarz\u0131 end\u00fcstrisinde olumlu bir de\u011fi\u015fim sa\u011flamay\u0131 ama\u00e7layarak s\u00fcrd\u00fcr\u00fclebilirlik ve kapsay\u0131c\u0131l\u0131\u011fa olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 vurgulamaktad\u0131r.<\/p><p>Online moda perakende sekt\u00f6r\u00fcndeki zorluklara ra\u011fmen, Zalando 2023 y\u0131l\u0131nda finansal hedeflerine ula\u015farak k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rm\u0131\u015ft\u0131r. Zalando, 2024 y\u0131l\u0131na bak\u0131ld\u0131\u011f\u0131nda, GMV, gelir ve d\u00fczeltilmi\u015f FV\u00d6K'te beklenen b\u00fcy\u00fcme ile k\u00e2rl\u0131l\u0131\u011f\u0131 korurken b\u00fcy\u00fcmeye devam etmeyi planlamaktad\u0131r.<\/p><p>Zalando'nun stratejik evrimi, m\u00fc\u015fteri memnuniyeti ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6ncelik verirken b\u00fcy\u00fcme ve yenili\u011fi te\u015fvik ederek Avrupa moda ve ya\u015fam tarz\u0131 e-ticaret ortam\u0131nda lider bir g\u00fc\u00e7 olarak konumunu sa\u011flamla\u015ft\u0131rmay\u0131 ama\u00e7lamaktad\u0131r.<\/p><p><a href=\"https:\/\/corporate.zalando.com\/en\/financials\/zalando-full-year-23-results\" target=\"_blank\" rel=\"noopener\">Referans<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Zalando, hem \u0130\u015fletmeden T\u00fcketiciye (B2C) hem de \u0130\u015fletmeden \u0130\u015fletmeye (B2B) b\u00fcy\u00fcme yollar\u0131na odaklanarak kendisini \u00f6nde gelen pan-Avrupa moda ve ya\u015fam tarz\u0131 e-ticaret ekosistemi olarak konumland\u0131rmak i\u00e7in stratejik olarak d\u00f6n\u00fc\u015f\u00fcyor. Bu de\u011fi\u015fim, sadece moda ve ya\u015fam tarz\u0131 pazar\u0131n\u0131n daha b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc ele ge\u00e7irmeyi de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteriler ve ortaklarla ili\u015fkileri g\u00fc\u00e7lendirmeyi de ama\u00e7lamaktad\u0131r.<\/p>","protected":false},"author":1,"featured_media":3309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/comments?post=3303"}],"version-history":[{"count":13,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3303\/revisions"}],"predecessor-version":[{"id":3318,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/posts\/3303\/revisions\/3318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/media\/3309"}],"wp:attachment":[{"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/media?parent=3303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/categories?post=3303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giseonline.com\/tr\/wp-json\/wp\/v2\/tags?post=3303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}